News
Choi Ye Na selected as new face of K-beauty cosmetic brand Lilybyred (Allkpop)
Choi Ye Na has just landed a new endorsement deal!According to Yuehua Entertainment, the idol has been selected as the exclusive model for Lilybyred, a...
How Yami is Becoming the Amazon of K-beauty and J-beauty (Glossy)
With its new $50 million Series B funding round, Asian online marketplace Yami is doubling down on beauty. Last month,...
Amazon launches Korean Beauty Store (The Market Herald)
Snail mucin essence and egg white whip cleansing foam might not be in your daily skincare routine right now, but...
11 K-Beauty trends tipped to blow up in 2022 (Vogue UK)
As we wave goodbye to 2021, it’s time to start thinking about those new year’s resolutions. So, what commitment will you be making to yourself in 2022? One good place to start is with your skin – and the K-Beauty trends tipped to take over in 2022. While eating clean and drinking less (especially after the Christmas festivities), are obvious choices, let us make the case for specifically looking after your skin, the body’s largest organ. And who better to advise on how to do this than the industry’s leading K-beauty and skincare experts? From fermented tea and kombucha to...
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Featured articles
11 K-Beauty trends tipped t...
As we wave goodbye to 2021, it’s time to start thinking about those new year’s resolutions. So, what commitment will...