Amazon launches Korean Beauty Store (The Market Herald)

Snail mucin essence and egg white whip cleansing foam might not be in your daily skincare routine right now, but they soon could be as Amazon launches a dedicated Korean beauty store today.

Touted as the global leader in the beauty industry, the South Korean cosmetics market amounted to around US$7.6 trillion by 2020, according to statistics. Korean beauty is a fad slowly creeping into the routines, cupboards and Instagram feeds of anyone paying attention to their skincare. The beauty trend concentrates on a flawless look of healthy, hydrated and radiant skin.

Korean beauty trends focus on luminescent, “youthful” looking skin. | Source: Pinterest.

“Glass skin” is a popular phrase used to describe the luminescent skin that anyone following the K-beauty scene lusts after. A plethora of beauty routines advise on meticulous cleansing, exfoliating and hydration and with this have come a wealth of products.

Amazon’s K-Beauty store will offer Australian shoppers an incredible range of best selling Korean beauty brands. Below are five top-selling K-Beauty products that will be available through the Amazon store.

By pulling together some of the best in K-beauty, we hope to make it easier for our customers to find new and interesting products to add to their skin care routines, and have them delivered direct to them.

Laura Pardal for Consumables and Programs of Amazon Australia

COSRX Snail Mucin Essence

Formulated from 96.3 per cent snail secretion filtrate, this product targets sensitive and dry skin. While snail secretion may not be high up on the classic cosmetics list, the ingredients soothe damaged skin, repair dark spots and improve vitality.

Jejo Aloe Soothing Gel by The Face Shop

Say goodbye to irritated skin with this ultra-soothing, moisturising gel, delivering deep moisture to your skin no matter the climate. Produced from 99 per cent aloe vera leaf extracts, this gel is made from solely natural ingredients, also incorporating chamomile, spearmint lemon balm and oregano.

Unscented Toner by Klairs

When it comes to skincare, toner is an absolute essential for prepping the skin before makeup. The Klairs toner is essential oil-free, rapidly absorbs and targets hydration, made for oily and sensitive skin.

Some by Mi Blackhead Bubble Cleanser

Blackheads are a nasty type of acne and are inherently common to oily skin. This cleanser expels blackheads by balancing the skin’s pH and tightening pores. Made with green tea extract, the cleanser is to be used as a 5-minute intensive scrub 2-3 times a week, in order to leave the skin cleansed and fresh.

Laneige Lip Mask

Often neglected in skincare routines, lip care can slip under the radar. Leaving this lip mask on overnight, it gently works away at dead skin skills, leaving you waking up with brand new, smooth lips. Containing purely active ingredients, this mask incorporates hydrio ion mineral water, hunza apricot extract and evening primose root extract.

Originally posted on "The Market Herald" by Gabrielle Becerra Mellet.