Choi Ye Na selected as new face of K-beauty cosmetic brand Lilybyred (Allkpop)

Choi Ye Na has just landed a new endorsement deal!

According to Yuehua Entertainment, the idol has been selected as the exclusive model for Lilybyred, a brand under the cosmetics company DYD. Previous Lilybyred models include Golden Child's Bomin, Weki Meki's Kim Do Yeon, gugudan's Mina, and JBJ's Kwon Hyun Bin.

"We decided that Choi Ye Na's cute and refreshing appearance, multifaceted performance, and vocal skills fit well with the 'multifaceted beauty' that Lilybyred wants to show," a representative for DYD stated. "In the future, pictorials and videos featuring Choi Ye Na's diverse charms will be released."

Meanwhile, the idol first gained fans after appearing as a contestant on 'Produce 48,' later debuting with the show's project group IZ*ONE. Following the group's disbandment, she made her debut as a solo artist this past January, releasing the mini album 'SMiLEY.' 

Check out Choi Ye Na's first Lilybyred ad below!

Originally posted on 'Allkpop' by AKP STAFF.